Veggie burgers generally fail in every respect.  They're not appetizing to vegetarians, nor carnivores.  They don't cook right on a BBQ, and taste even worse fried.  Basically, they're a stop gap for someone who wants a real burger, but can't have one.

Until now!

Impossible Foods has invented a ground beef patty that is bloody and red when raw, browns and firms up when cooked, and is 100% plant based.  They say it tastes and smells indistinguishable from real meat, but many veggie options have made the same claim.  I'll have to eat it to believe it, but I give it good odds.  They're throwing science at this problem, and figuring out what makes meaty burgers so damn good, then replicating that.  Much better than just mashing up random vegetables hoping for something approaching a meat patty.  http://www.npr.org/sections/th.....nd-sizzles-like-meat

Unfortunately, they'll probably fail miserably because they won't be organic, or they'll contain GMO's or chemtrails or something else that will make them inedible to the pseudoscientificators.  On the other hand, they may find great success with carnivores whose doctors have told them to lay off the red meat, if they're actually healthy.

Yeah, I don't think the vegetarians are too concerned with a realistic meat experience in their burger.  It's definitely geared for the carnivore.