Some researchers at the University of Waterloo published a paper a while back about the prevalence of bullshit in our society, and people's ability to recognize it. It uses the term "bullshit" 200 times
newbielink:http://www.independent.co.uk/news/science/scientists-find-a-link-between-low-intelligence-and-acceptance-of-pseudo-profound-bulls-a6757731.html
[nonactive]The above webpage offers a good summary of the paper, but if you can't stand its annoying design, I've attached the actual paper.
