From Diesel Jeans to the New Yorker Magazine to MTVSwitch, I've noticed an increasing new trend in advertising, it seems to be subtly poking fun at global warming. I feel companies are minimizing global warming and trying to profit from the hype for their financial gain. Take Diesel Jeans' "global warming ready'"ad campaign for example, they have photos of sexy/content people near distinct ecological/historical settings that have been irrepably changed from climate change...hmmm if a girl can wear a t-shirt and jeans in the Antarctic next to the penguins; where does that exactly leave the rest of the world? -a little planetary rotation? maybe some mass volcanic/contiental shifts? The Diesel campagain even has a video that states "global warming can't stop our lives"- uhh??? are you so sure? I think the ad campaign by Diesel gives the message "oh, there is global warming, don't worry-keep buying jeans-global warming is cool and fashionable"
I think the somber reality of global warming is deepening into western society consciousness and the public at large are starting to raising serious questions about the excessive consumerism and the role of the advertising industry. These "global warming" ad campagins are a way for the advertsing industry to deflect their role in the problem by "showing" that they are on board with "solving the problem". A recent statisitc I read said that the average North American gets 3,000 marketing messages a day, where as little as 20 years ago it was only a few dozen. (which brings results in about 500 billion dollars in profit annually for the advertising industry). It really is no wonder we are a consumeristic society.
I'm surprised Shabadu hasn't posted a message in this thread. I'm sure you'll agree that advertising campaigns that really work, have some kind of provacative statement that polarizes it's audience; they either love it or hate it. United Colors of Beneton has that kind of effect.
I recently came across this ad, it was originally published back in March...I was wondering what this image says to a guy? As a women, I find it offensive sort of a glorifing gang rape way; I don't really get the message Dolce & Gabbana is trying to give men about male image...
Well I have not been on in ages and don't know how much I'll get on anytime soon, but I did have to speak up and defend the ad industry... ahh who am I kidding, I never once thought the industry I worked in was even remotely contributing to the betterment of society.. but how many of you can say your job does that??
But what I CAN do is rationalize ads in any way necessary to sell them through... first I would note that people see what they want to see... you see gang rape, perhaps that says more about your state of mind than the ad says about society.. I'm not saying that the ad for D&G (not specifically a clothing store, an actual designer, high high fashion crap)... the ad , while implying some sexual over and undertones also portrays a young man who happens to be a volunteer fire fighter and came across a young women stuck in the middle of an epileptic seizure. His other volunteer fire fighter friends who were playing a game of pickup football (some shirts, some skins - thus the reason they seem in various states of undress) came across the street to ensure he was able to handle the situation... the ad is merely suggesting that altruistic people like volunteer fire fighters who live not only to help the poor and downttrodden but also, in their desire to serve ALL levels of society, included wealthy, beautiful young women who are obviously on their way to a charity gala (based on the clothing she is wearing andthe time of day it appears to be)... so the ad is suggesting that such shameless people who are clearly above approach might be comfortable wearing clothing designed by Dolce. Really this ad is a public service announcement proclaiming to the world that people who wear D&G are more apt to be the best intentioned pillars of society - clearly anyone who wears Dolce will be an inspiration to everyone in the world, presnt, future and even throughout all of history (I'm pretty sure one or two of the books in the bible even mentions how all the saints, once cannonized were annointed D&G wear for the rest of eternity.. and if god provides his earthly VIPs such garments, clearly only the bestest and coolest and most perfect-est people should be associated with such a wonderful clothing line.)
No, you are totally wrong... these are five degenerate singers from the boy band Sodo-Mania and the woman is their manager and she told them then need to prove to her they're tough so they attacked her. Her expression is amusement as she is in the process of kicking out of the hold and beating the living mess out of all of them. (The guy sitting in the back is anxiously awaiting his punishment)
No no no, you're all wrong. She very clearly has crazy glued her shoes to the floor and bet that no man could budge her. They're all sweaty because they bet their houses they could, but no one has been able to make her feet leave that spot. Of course, the silly goofs don't realise they could just undo her shoes to win... but then she knew the monsters of intellect she was betting against. Especially since all she bet against their houses was her pair of shoes. Being emaciated little twig boys must have robbed their brains of vital nutrients.
Emirates airlines just launched nonstop service from Dubai to São Paulo, a flight that takes 14 hours and 40 minutes. To promote the route, they filmed a Brazilian guy named Fernando Ferreira talking about his home country, nonstop, for 14 hours and 40 minutes straight. “No breaks, no cuts, no edits, no cheating,” Ferreira insists. You’re welcome to subject yourself to the whole thing at http://www.NonstopFernando.com.
I really should stop flipping through the New Yorker, the ads always drive me nuts! I found the ads for Equinox fitness a wee odd. In particular, what are they trying to tell women in the image labeled equinox3?
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