Ok, so Diddly always posts provocative ads.. well this one HAS a print equivalent but I think the TV spot speaks much MUCH louder... talk about bringing sexy back:

http://www.youtube.com/watch?v=Vasc8ghyu1g&NR=1

Umm, first of all, I haven't posted a single ad in this thread.

Secondly... meh.  It's hardly a novel tactic: Put Sumo guys in an unexpected situation for laughs.  Think of the Pepsi soccer commercial, or the Visa commercial (where he keeps the card in his hair).

Or if you want to drill down even further: Put fat people in place of sexy people for laughs.  Yes, fat people are the last politically correct group to ridicule.  Except, with the whole of western society becoming dangerously obese, is it really that smart a sales gimmick?  Let's insult our audience!  That'll get them to buy our product!

The only redeeming quality to this ad is how that one guy got walloped in the face with a sponge.

If Diddly was in advertising all ads would look like these

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taken from:

http://www.beefitswhatsfordinner.com/